Current Release
The current version is 6.99.03. Download the release notes here
This update includes Customizable Roll-Forward, a powerful new feature within the Digital Campaign Manager designed to help you:
- Optimize Budgets: Reallocate unused spend to future months or different lines, ensuring no budget goes to waste.
- Improve Accuracy: Maintain precise financial records by accurately transferring planned spend and revenue.
- Specify Amounts: Precisely control how much spend and revenue to roll forward.
- Enhance Flexibility: Adapt quickly to changing campaign needs and client requirements.
Enhanced Proofing Capabilities
We’re delighted to announce the official release of our enhanced Proofing tool which launched on February 13th. The new Proofing tool offers a robust and user-friendly solution to simplify the creative review and approval process for your agency.
And There’s More to Come
We’re committed to continuously improving our products, and Proofing is no exception. We’re looking to add Video proofing and HTML proofing capabilities in the near future.
See Proofing in Action
Want to see the new Proofing tool in action? Check out our video walkthrough.
Proofing makes it much easier to check and approve assets and documents, with features such as:
- Enhanced Markup Capabilities: Color-coded markups for better organization
- Flexible Note Placement: Add notes anywhere in a proof, including on different pages in a PDF or Word document
- Improved Commenting Workflows: Clean UI, organized comments, and inline replies, along with edit and delete capabilities
- Side-by-Side Document Comparison: Easily compare different versions of a document with highlighted differences
- Downloadable Proofs: Download documents and images with markups and comments for offline review or archiving
Coming Soon!
A Better Way to Handle Your Inbound Email in Advantage
We’re rolling out a major upgrade to how Advantage processes your inbound emails. Our new Postmark API integration is a modern approach designed to improve the reliability and efficiency of incoming communications.
Here’s what this upgrade means for you:
- Faster, Real-Time Processing: You’ll see inbound emails reflected in Advantage quicker than before.
- Improved Reliability: There will be fewer interruptions and a more consistent experience for your inbound communications.
- Enhanced Security: We’re replacing older login methods with a more secure, API-based system that strengthens how your email data is handled.
- Simpler Management: For your IT teams, this means less overhead. Your inbound Advantage email will now flow through a single, dedicated email address for your workspace, streamlining setup.
- Better Support & Future Stability: This modern integration allows our support team to troubleshoot issues with greater visibility and provides a more stable foundation, reducing unexpected disruptions in the future.
Next Steps
To transition your account to this new system and take advantage of these improvements, please connect with our Support Team. They can provide more details and help schedule your migration.
Product Updates
We are happy to share the news about exciting updates on our product developments and a glimpse into our plans for the year ahead. We’re on a mission to ensure that Advantage remains not just a tool you use but a partner you trust to help drive your business forward.
AdvantagePay Approvals
Streamline your billing process with AdvantagePay Approvals. This upcoming feature will allow for direct payment approvals within Advantage, making it easier than ever to manage your agency’s finances.
Enhanced Security & Authentication with Auth0
We’re making significant progress with our Auth0 integration, which will bring enhanced security and a more streamlined user experience. We don’t have all the details to share on the rollout plan just yet, but we’ll keep you posted. Stay tuned for how this upgrade will provide advanced multi-factor authentication and simplified access through Single Sign-On!
2025 Product Vision
Streamlining the Essentials
We’re laser-focused on simplifying plan creation and data entry.
- An enhanced data grid for easier initial data input, with custom grouping and inline filtering
- Combined planning, order, and management modules for a more integrated workflow, eliminating module hopping
- Seamless CSV/Excel imports, exports, & copy and paste
- Media type-specific views with default relevant column data
Enhanced Control and Single-Platform Planning
We’re building features to provide greater control over the planning process and true omnichannel media management.
- Digital RFP tool that will make it easy to send and track RFP status, evaluate and compare proposals, and collaborate with vendors and update plans.
- Media pacing data with integrated vendors to get up-to-date performance data.
- A client plan approval portal to streamline client interactions.
- Market groups for setting custom defaults for particular clients.
Adding Intelligence and Optimization
In the future, we’ll be introducing intelligence and optimization tools.
- Imagine smart campaign setup with data-driven recommendations
- Real-time collaboration for dynamic teamwork in plans (no plan-locking)
- Budget swapping to move budget between campaigns and vendors