Media Planning
& Buying


Advantage Media

Wouldn’t it be amazing if your entire media workflow could be connected? Everything from your media plans, research, buys, ad serving, orders, makegoods, traffic and media accounting could flow seamlessly and you’d be able to report on and analyze everything every step of the way? With Advantage, you’ll have all of this and more. Plus, the Advantage Media platform is the most connected and up-to-date media system on the market.

Our experienced media vets started with a clean sheet of paper and built a modern and powerful set of tools with the needs of media professionals guiding them along the way. The Advantage Software media management system is constantly being enhanced based on the ever-changing needs of the media professionals using it.

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Digital Buying & Management

You can build and manage all your digital buys from one place. From the moment you make your plan, through reconciling invoices, paying vendors accurately and producing consolidated reporting: with Advantage, it’s all one seamless workflow.

Broadcast Buying & Management

All of us in the industry know what a complex and difficult job it is to run a profitable media practice.

You can rely on Advantage Media for unprecedented visibility and control over all your media buying and order operations from one system.

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Advantage Media also provides Print and Out-of-Home Media Planning tools. You can create media orders automatically from your plans. Media orders are delivered to vendor representatives where they can electronically review and submit proposed amounts or accept and approve the order as submitted. Media orders are designed specifically for each media type and include all the details you need to communicate with the vendor and bill the client.

Maximize Efficiencies, Decrease Risks & Increase Profits

Discover how today!